Marketing Your House
Marketing is the primary component that draws attention and traffic to your home. This attention leads to showings, which will then lead to offers. The better the marketing plan, the more people will be exposed to and become excited about your home.
Your home is unique, and so is your family’s situation surrounding selling.
Does your agent have a specific, detailed and thorough marketing plan designed specifically for your home?
If so, how is it different and unique compared to another agent’s marketing plans? What experience does your agent have with marketing in general? Another important question for you to ask is, does your agent have the financial capacity needed to market your home?
Negotiating
After your home is marketed with excellence, showings will begin, and those showings eventually lead to offers.
The next crucial skill your real estate agent must have is negotiation.
How skilled is your agent with negotiating? Negotiating is an art where everyone involved has a set of goals that constitute success and winning in their mind.
A excellent agent will not only negotiate you top dollar for your home, but will also create a scenario in which all parties win and get what they desire.
Ability to manage various moving parts and people
Once your home goes under contract, a process begins that involves many moving pieces, parts, dates, deadlines and appointments.
The “under contract” process can be a smooth one, or can be a very stressful and mismanaged one.
28% of real estate contracts fail for some reason or another.
A top real estate agent not only has the attention to detail, but the systems, tools and resources to manage all the moving parts of your contract; this way you do not need to worry about anything.